The cab hailing app wants to keep its drivers happy – and loyal.
You may have heard about complaints from drivers who work for new online on-demand car service providers. Several lawsuits have been filed to win worker’s fair compensation and other benefits.
Now the car sharing service Lyft wants you to know that they are putting their driver’s happiness first. The company has made recent deals with Hertz, Shell Oil and others to provide benefits for their force of 100,000 drivers, according to Forbes.
Under the terms of the deal with Hertz, Lyft drivers can receive discounted car rentals, if they use the car for Lyft business or personal use, and if they are driving for the company for at least two hours a day and are accepting at least 90 percent of rides requested.
Other deals include an arrangement with Shell for discounted fill-ups, and partnerships that will allow drivers to receive instant cash for their daily earnings, instead of having to wait for weekly paychecks.
Lyft is especially counting on the car rental deals to bring in new drivers. The company says that twenty percent of driver applicants do not have a car that can meet its qualifications. Some drivers may also choose to rent larger vehicles that can earn them higher fares.
Since Lyft and other car sharing services hire drivers as independent contractors, they cannot legally forbid them from working for competing firms. But Lyft is hoping that the new benefits will build loyalty and encourage their drivers to spend more time working for Lyft, and less elsewhere.
Leave a Reply