Netflix, the largest paid online video streaming service, is investing more in original content.
If you like “House of Cards” or “Orange is the New Black,” you’re in luck. Video streaming service Netflix is planning to produce more original content, according to Bloomberg.
And the new Netflix Originals will be even more original: instead of partnering with outside studios, the company is investing in creating its own production teams to develop and produce new shows.
Most current Netflix “originals” are partnerships between the streaming video company and outside production companies. “Orange is the New Black,” for example, is produced by Lions Gate, while “House of Cards” is a Media Rights Capital production.
Once the rights that Netflix has to those properties expire, those series will be made available to other cable and online competitors.
But with in-house production, Netflix can control the rights to their properties indefinitely. Producing its own shows will also help the company offer uniformity around the world more easily. Netflix expects these advantages will outweigh the costs associated with in-house development and production of original series.
Owning its own shows will also make Netflix more independent, a special concern given the sometimes shaky relationship between the company and major media companies like Time Warner and 20th Century Fox.
Netflix has announced two comedies it plans to produce, and a talk show hosted by Chelsea Handler.
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