The 2015 Super Bowl is in full swing. Kim Kardashian’s selfie with her daughter North is also making rounds alongside. In the first image, her daughter doesn’t seem to be pleased with the selfie fest. Kardashian describes questioned in the caption that she is not aware whether her daughter is annoyed with her alien face or million daily kisses.

However, in another pic the 1-year-old seems absolutely comfortable in front of camera, expressing her adorable smile as Kim cuddles her on the bed. Kim has posted the pic on her Instagram. She is visiting Arizona with North and Kanye West for the Super Bowl.

Later that night, Kanye performed on stage with Rihanna at DirecTV’s pre-Super Bowl bash, singing his new ode “Only One” to North and his late mom.

The Guardian contributor Tim Hill also lists Kim Kardashian’s T-Mobile (NYSE:TMUS) ad among the amazing Super Bowl commercials. Kim is promoting a data-sharing service DataStash™ in the spoof charity ad. Hill gives 7 points to this ad on a 10-point scale, may be in respect of Kim’s amusing, funny, self-referential appeal to save the data that customers pay for. She appeals, that data could be used to see her make-up, her outfits and her vacations!

Commercials of Loctite Glue, Geico and Always feminine hygiene pads secures 8 points to be some of the really outstanding Super Bowl commercials on Hill’s list. In the final frame of Loctite Glue ad, wife utters Loctite glue saved our marriage, while sitting on husband’s knee on a kiddie’s chair. Hill ranks the ad higher for its cool composition. Always commercial also has a very positive message as it show girls doing things so vigorously and skillfully.

Nationwide insurance ad starring Mindy Kaling and Matt Damon wins a triumph with a score of 9/10. The fabulous video ends with a tagline, “Join the nation that sees you as a priority.”