Parent company Facebook recently announced that their photo-sharing app Instagram has surpassed 400 monthly active users. The growth has been rapid as 100 million of those users have come since December, and marketers have begun to take notice.
The company has announced that it will be opening its ad platform to all users by the end of September using parent company Facebook’s ad structure. Now companies using the app will be able to target users based on their interests, similar to how companies use Facebook to market their business.
Not only in America is the app used heavily, according to a WebProNews report nearly 75% of users live outside of the US, and of the 100 million new users over half are in Europe and Asia.
Instagram has now surpassed Twitter in terms of monthly average users and marketers and advertisers will gravitate to the app now that ads are available to all users. Advertising using the photo and video app is still in its infancy so marketers will have to adapt to how they can use the app to their advantage.
Now that ads are available to all on Instagram it could be somewhat of a gold rush for marketers on the app. The race to figure out the best way to use the app to a business’ advantage will now be on and only time will tell who figures it out the quickest.