Pouts at the ready – the Sony Xperia C3 has been built from the ground up with the world’s self-obsessed personal promotion addicts in mind.
There’s only one thing on Earth more self-absorbed than snapping a million selfies a day just to show how great you are – that being the art of editing said selfies to remove all traces of imperfection.
After all, your fans and followers wouldn’t want to see you blemished, would they?
Well here’s the good news for the world’s shameless self-promoters – the Sony Xperia C3 has been created with you and all your flawless wonderfulness in mind! Not only does “the world’s best selfie smartphone” come with a tasty 5-megapixel wide-angle front-facing camera for self-portraits, but it’s also packed with software to make sure every selfie is better than the last.
You can remove blemishes, even your skin tone and even add a touch of virtual makeup – deep joy for the world’s metrosexuals!
As for the rest of the thing, it’s a mid-range device through and through – nothing to write home about unless you’re part of the me-me-mew brigade. It’s powered by a 1.2GHz Qualcomm Snapdragon quad-core CPU, there’s a standard 8-megpixel camera to the rear and the touchscreen is a bog-standard 720p 5.5-incher.
So it’s pretty clear that Sony is banking on the self-promotional aspect of the Xperia C3 as its key selling point – something give away by the whole “the world’s best selfie smartphone” marketing spiel.
Still, given the world’s new obsession with photographing ourselves rather than anyone else or anything around us, it’s not a bad way to go.